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Research papers

Moving from Data-Driven to Deeper Human Understanding

We at GSK Consumer Healthcare (GSK CH) are undergoing a transformation, from being the consumerhealthcare division of GSK, to being on our way to becoming a standalone consumer health business. As such,we are transforming the way that we do business,...

Catalogue: Future-Proofing and Foresight
Authors: Liz Haas-Pietronave, James Sallows
Company: GSK
April 14, 2022
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Citation

Haas-Pietronave and Sallows (2022a, April 14). Moving from Data-Driven to Deeper Human Understanding. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/moving-from-data-driven-to-deeper-human-understanding


Research papers

Are consumers changing Australian business practices?

Australian business has given serious attention to perceived consumer demands and dramatically increased its attention to problems of packaging, pollution and advertising. Market researchers are widening the scope of their work and altering their...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: David T. Bottomley
September 1, 1972
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Citation

Bottomley, D. T. (1972a, September 01). Are consumers changing Australian business practices?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/are-consumers-changing-australian-business-practices-